Join the DS TECHEETAH Big Cat Sanctuary Family Today


Join the DS TECHEETAH Big Cat Sanctuary Family Today


Join the DS TECHEETAH Big Cat Sanctuary Family Today


Join the DS TECHEETAH Big Cat Sanctuary Family Today


Join the DS TECHEETAH Big Cat Sanctuary Family Today

DS TECHEETAH BCS Membership benefits include:

  • Bespoke quarterly newsletters
  • Willow’s travel diary #WhereisWillow
  • Driver autograph cards
  • Drivers and team Q&As
  • Exclusive merchandise
  • Special updates on Cheetah brothers Bajrami and Keene, who the DS TECHEETAH cars were named after!
  • Unique photo and video content

On top of this, you’ll also have the chance to win once in a lifetime competition prizes*, including;

  • A day at the sim or a factory tour
  • Hand feeding experiences with The Big Cat Sanctuary’s magnificent cats
  • Meeting the DS TECHEETAH drivers
  • Tickets to The Big Cat Sanctuary’s Open Days
  • Grandstand tickets to a European race
  • Luxury Overnight Big Cat Safari at The Big Cat Sanctuary

* all subject to availability


The Big Cat Sanctuary

DS TECHEETAH is in partnership with the leading big cat conservation specialists, The Big Cat Sanctuary (BCS) in Kent, United Kingdom.

Known for their conservation work in protecting and breeding endangered wild cats, together with further initiatives that aim to restore and conserve wild cats’ habitats around the globe, the Sanctuary also gained huge awareness earlier in the year from the incredibly popular BBC series, Big Cats About The House. The series followed the story of a Willow, a cheetah cub who arrived at the BCS needing some special care and a five-day old Jaguar cub, Maya, who was hand-reared by Giles Clark as she was not receiving adequate care or milk from her mother. It was considered Maya’s best chances of survival to be hand-reared.

The Partnership is not only a great opportunity for DS TECHEETAH to help raise awareness and funds for the sanctuary, but it’s also a way for us to display why we are racing in Formula E. Wild cats are extremely threatened due to many different factors, the universal one is the loss of habitat, but also hunting, loss of prey and human-wildlife conflict. Alongside these, there is of course also the global threat to ecosystems created by climate change.

“As part of the partnership, DS TECHEETAH are adopting Willow and donating a percentage of our merchandise sales to the BCS. Together with our partners, we are hosting various events to raise the profile and awareness of the work they do. The whole team are hugely passionate about this project and we want to encourage the whole paddock and the wider Formula E family to get involved”.

DS TECHEETAH Chief Commercial Officer, Keith Smout

For further information on the DSTECHEETAH partnership platform available to organisations, please contact