DS TECHEETAH has today announced its first Official Timing partnership with French luxury timepiece maker B.R.M Chronographes.
B.R.M Chronographes will develop exclusive timepieces for the DS TECHEETAH senior management and drivers. It will also adorn the DS E-TENSE FE20 and will be seen throughout the team environment.
There will be a limited production of 42 timepieces for general sale featuring the two-time Formula E champions, DS TECHEETAH.
The limited-edition timepiece will feature a 44mm black PVD stainless steel case with lacquer and stainless steel lugs. It will have a bespoke DS TECHEETAH designed dial with shock absorbers, white super light hour and minutes hands and a red seconds hand. A hand-made double stitched black leather strap with holes and a pin buckle will adorn the timepiece.
As the Official Timing Partner of the team, the B.R.M Chronographes brand will be seen across the team’s social media channels connected to all timings and count downs.
Keith Smout, DS TECHEETAH Chief Commercial Officer:
“What a thrill it is to welcome B.R.M Chronographes to our team. There has always been a natural alignment between Motorsport and beautiful watches, both are precision crafted to the finest detail and we both share a passion for our craft. I cannot express how beautiful these watches are and to partner with such a prestigious consumer brand as B.R.M Chronographes is a great opportunity for DS TECHEETAH.”
Bernard Richards, B.R.M Chronographes CEO:
“B.R.M Chronographes is very proud to be associated for the 2021 season with the world’s number one Formula E team. For the occasion, our manufacture has developed an automatic three-hand watch, an automatic chronograph as well as a jewellery bracelet in the colours of the Team DS TECHEETAH. No doubt we will find this Team often on the top step of the podium. Thanks again to the DS TECHEETAH team for choosing the French brand B.R.M Chronographes”.
