DS TECHEETAH is owned by SECA, a leading Chinese sports marketing and management company specializing in sports talent representation, event management and content/IP development, with its headquarters in Shanghai.

The company’s investors include China Media Capital (CMC) Holdings and member of the NBA Hall of Fame, Yao Ming.

CMC partner logo


Founded and chaired by Ruigang Li, CMC is a private equity firm based in China, and with vast experience of the Chinese markets. CMC’s main interests are in the sectors of media and entertainment, consumer and lifestyle, and Internet and mobile technology. The firm specialises in management buyouts, corporate restructuring and mergers and acquisition. CMC is uniquely positioned to assist organisations seeking growth in the world’s leading economy.

SECA partner logo


Headquartered in China, leading global sports management and marketing company, SECA, benefits from an international management team. The organisation’s expertise allows it to offer bespoke holistic solutions to clients. SECA’s services span across sports and entertainment properties, sports marketing and PR, talent management, and content creation. SECA represents the Chinese Olympic Committee and the Chinese Olympic Gold Medal athlete talent, in addition to international and local corporations.